As the debates between Obama and Romney draw near, we are
presented with yet another opportunity to affirm our role as citizen-spectators
in America. Is this not the most appropriate image: the American citizenry sitting
around television screens judging who should be elevated to our highest office
on the basis of mere speech delivery and elocution? Here, in prime-time, we
express our culture-as-politics in the safety of our houses, root for the home
team, and learn new ways to conduct our pre-decided opinions.
The debates have already taken place—how else could the
details of their content be leaked ahead of time? Staffers clue us in as to
each contestant’s strategy: Obama will be avoiding ‘zingers’ while Romney will
rely on them almost exclusively. The script has been written—our job is merely
to see who forgets a line or misses a cue.
And as obedient consumers we are eager to fulfill our role. Like
an audience at a taping of a sitcom, our presence is merely to lend legitimacy
to the performance we are witnessing; the only difference is that our task is to
make it appear real with our votes
instead of our laughter. And just like that same audience, we too are
invisible, always off-screen, made audible only when commanded by someone in
charge.
In high school and college, the institutionalized practice of
debate is for the benefit of the student competitors who have an opportunity to
put into practice what they have learned in the classroom. Similarly, the presidential
debates are purely for the benefit of the contestants, who are given an
opportunity to put what they've learned to use by swaying voters who have been
empowered to consume this, the finest episode of American Idol we have seen yet. Unlike consumers of American Idol however, we have the
convenience of corporate political parties to save us the effort of sorting out
the contestants, of deciding who wins on the basis of some material signifier
that’s always just too difficult to find.
The debates are a logical extension of the consumer politics of our country--they are the most mass-mediated spectacle of all, where the questions are decided by corporate donors and the public is conspicuously absent. Supposedly the constituency of the President, the voter never makes more than a cameo appearance--it's a wonder we even vote at all.
The best-kept secret about the presidential debates is not that they don’t matter, it’s that they
do. Just like the Super Bowl, this is
an occasion for Americans to gather around together in our shared
disconnection, and admire from afar a world we all pretend to be a part
of. Yes, this is perhaps our most spectacular event, where we can get together and throw parties in
support of our favorite contestant on
our favorite reality television show, and bid them well on the way to winning
the most valuable corporate sponsorship in history.